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Social Media Marketing for Small Business
(9/3/2014 2:37:00 PM)

How is social media marketing beneficial to a start-up company? Well, a small business who is just starting already has a lot to do on their plate with so many tasks to accomplish, with very limited resources. So why add more? But, traditional business marketing can empty a company’s wallet very quickly, when social media marketing is low cost and a lot easier. This form of marketing allows for a direct line to your future and current customers. The amount of money that you can save can be put towards time.

This form of advertising can offer better customer service from your business. Through social networking you will have access to comments, concerns and questions produced by a customer. You can then reply quickly to the customer in a public format so that others can see your responsiveness and can learn more about your company and what you are all about.


Your business can design and create it’s own personality online. A business will tend to do better in a social situation rather than a boring professional situation. It is good to broaden a business’s personality. Being yourself through your company will attract more customers because they will be able to relate to you more. They will know your business a lot better.


Another benefit of social media marketing is that you will have association with other businesses. Having this association with others can allow possible strategic business colleagues and distributors. The Social media can allow your business to have real conversations with business distributors or customers that may be inaccessible either socially or due to location.


Customers can also approve of a give feedback on your business. When a customer gives positive feedback not only does it validate you, as part of the business, but it can also boost the chances for somebody else to contact you next time they require your services.


Using social media marketing will also give your business a competitive advantage. If social media marketing is done correctly it can raise the business’s search rankings. Your business will have quicker, easier, and better customer service. Your company’s personality will be displayed for almost everybody to see. Plus, your business will have history of previous customers and their thoughs available for people to see.

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