91% of all U.S. citizens have their mobile phone within reach 24/7 and 81% use their mobile devices to browse the World Wide Web. Since the introduction of the consumer mobile phone, society has been racing through life searching for the easiest and quickest way to accomplish simple tasks. Consumers latch on to the idea that saves them the most amount of time with minimal cost and risk. The Internet and websites have allowed individuals to do so and connect via desktops and now recently through mobile devices. Tablets and smartphones continue to change everyday and allow consumers to access unlimited information and shopping convenience from their fingertips. However, while the market is shifting to mobile web applications, many existing websites are not geared for the transition to the mobile world. What is the crucial link they are missing?
Fluid grids and media queries. These two terms are the crucial links from Responsive web design that many businesses and individuals are missing. Fluid grids function to automatically resize your website’s content as the width of the webpage fluctuates. Media queries are the other important piece of Responsive design that help a device determine how the content should be laid out depending on the size of the screen. If you are lacking the integration of these terms in your website than you may miss the opportunity to successfully transition into mobile browsing. Mobile browsing is predicted to overtake desktop browsing by 2015 but data shows that it could approach sooner. Within a four-year time period, mobile Internet browsing soared from a mere 800 million users to 1.9 billion. By switching over to a Responsive design website you will notice saved time and money through a single content management system and your end users will take advantage of the cross platform ease. Get your Responsive website structured today and equip yourself and your business to be future proof from changing technology.