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Once Upon A Time... There Was A Blog
(7/22/2014 9:30:00 AM)

BloggingIf you happened to find yourself reading this article, we appreciate you coming back and checking in to see the sequels to our blogs. If you haven’t had the chance to read the first and second blog on Content Marketing, give it a read at your convenience. Also, feel free to leave your feedback on our Facebook or give us a Tweet. Okay, no more suggestions, lets get started on how to construct good and sustainable content for your website and business via blogs.  

In the U.S. alone, over 30 million people have blogs and that number is growing daily. Using blogs to write about personal opinions, day-to-day observations, events, and experiences create for a great way to get information for others to view. Blogging in a sense is a tool that can be used to sell and bring awareness to something, something from a way of thinking to a product, service or a simple quote. At the end of the day, blogs and content on the web is a great way to connect with all characters and interests in life. However, sitting and writing something that even your dog would find interesting sounds a little daunting at first. Where do I start? What audience am I targeting? What am I writing about? Questions like these may loom above you and it may be easy to get discouraged, disorientated, and even overwhelmed. Remember, it is only an article and that having guidelines and a plan will make your writing smooth sailing.

When writing for an audience it is important to know your audience. Understanding the wants and interests of your audience not only equips you to be knowledgeable on the subject at hand but helps creates a more personal bond with your readers. Make a connection with them and generate a feeling of personal service to their interests.

Once upon a time… Cliché but draws natural interest and curiosity. Utilize the human thought of curiosity and make it your best friend when writing blogs especially when writing your blog introduction. Having a good intro sets up the reader to what direction you will take them and what kind of emotion to expect from your writing. Use a voice that will convey identification and knowledge and it will attract viewers instead of deterring them with a strictly fact-based article. Also, organization of the article brings about topics that in turn generate title names. Use a catchy, simple; yet short title as a framework for the flow of the article and to start the reader off.

After the introduction, let your creative juices go to town and write what it is you want. Remember, it is only an article and after all it is an opinion-based article. Avoid huge walls of text as the reader may skim and realize the reading workload ahead is daunting and tiresome. Don’t be afraid to BE BOLD or get fancy with unique fonts or even pick crazy colors to write with. You can even

  • break up the page
  • with bullets or lists.

Whatever it is you decide to use to convey your opinion and interest, just have fun with it.

Today, blogging is an ever-changing vortex of words that fluctuates in style and “coolness” and will continue to fluctuate as society chases after the next big thing. Reach out to other bloggers, reply to comments and suggestions, keep an open mind and don’t be afraid to learn new things. Practice these things and we are sure you will have a community of your own interested in your writings.


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