A picture speaks a thousand words. A commonly said phrase that many marketers take to heart and practice. An Infographic is a visualization of words that is used to educate and inform an audience about a particular subject. Today’s blog is another addition to the Content Marketing series and focuses on what an infographic is and the benefits of using one. If you aren’t sure what an infographic is or haven’t seen one yet, read this blog to the bottom and check out the linked examples. Let’s get into it.
Scientist’s report that 90% of the information transmitted to our brains is visual. That’s a lot. Obviously that’s more than 50% but that’s even more than 75% of all information. That means our brain is remembering almost everything that you see and experience in a visual form. Now, you are probably wondering how I can use this statistic to benefit my business and generate more traffic. Well look no further. An INFOGRAPHIC is your answer. An infographic as stated before is a visualization of words that is used to educate an audience. However, it is more than that. Infographics are also data-rich visualization’s of a particular subject, a tool to inform, and a fantastic way to build brand awareness and inbound links at half the price of other marketing tools. In a poll, 40% of people said they respond better to visual information than text. The benefit of using an infographic and tapping into that 40% of people is that it helps grow business in traffic by an average of 12% than those who don’t. (You should probably start working on that infographic) Another great benefit to using infographics is the boosted help that it adds to your Search Engine Optimization. Infographics can help your Search Engine Optimization by increasing your search engine ranking resulting in more visitors to your website and potentially higher conversions. Who doesn’t want that?
Here are some fun facts about the growing popularity of Infographics to put things in perspective. In March of 2012, #infographic was tweeted 56, 765 times. That’s a lot of times in one month. At it’s peak, #infographic was tweeted 3,365 in only 24 hours. Google also reported that in the following month that the word infographic was searched on average 301,000 times. That is up nearly 20% than the previous year at the same time. (People are out there and curious for your infographic) 2 million blogs are written everyday with us being one of the 2 million. While there is no hard data on how many of those are infographics think of how many are as people are starting to realize that society favors visual information rather than text. The fun facts go on and on but we think you get the point. It’s a growing trend with endless possibilities.
Hopefully, these blogs have showed you some possibilities to pursue to help expand your business. Feel free to use one or all of them. Integrated blogs with infographics is a great way to generate shareable content and build fantastic search engine optimization. Social media is another great avenue to pursue if you are looking to just get your name out there and see who is interested. Whatever it is, be bold and brave and let the trend of social media and shareable content take your business to the far reaches of the World Wide Web. Check out the example infographics we have linked below and stop by again for our new blog series.